Rentrak Struck Deal With Home Shopping Network

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Posted by admin | Posted in Media News | Posted on 14-07-2009

Rentrak Corporation has reached a linear television measurement agreement with Home Shopping Network (HSN) to provide detail of viewership the network has never had earlier. Leader in multi-screen media measurement serving the entertainment and advertising industries, Rentrak’s TV Essentials will help HSN to evaluate a combination of programming and on-air talent appeal while overlaying purchase trend data to help better leverage programming to maximize product sales.

HSN, which has a strong direct-to-consumer expertise, will also be able to see how their competition is performing and how an audience flows from the competition to HSN telecasts.

Bill Brand, Executive Vice President of Programming, Marketing and Business Development, Home Shopping Network said “In addition to providing the most comprehensive television data available, the TV Essentials service will help us to sync our programming with consumer purchase patterns in order for HSN to remain a leading merchandise network.”

Carol Hinnant, senior vice president of Business Development, Advanced Media and Information (AMI) division at Rentrak Corporation said “Rentrak’s TV Essentials service provides second-by-second viewing patterns for networks and program telecasts which is an indispensable research tool for networks like HSN in order to understand the content that resonates most with their consumers, we look forward to working with HSN in order to provide greater insight for the network’s programming decisions.”

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