DIRECT Satellite

Outdoor Channel Holding has announced the second quarter 2009 results for the three-month period ended June 30, 2009. Outdoor Channel has reported an increase in total revenues of 47.3 percent and this is largely due to the acquisition of Winnercomm Inc.

Total revenues amounted to $19.2 million for the 2009 second quarter, compared with $13.0 million in the corresponding period a year ago. For the first six months of 2009, total revenues were $36.2 million, compared with $24.7 million in the corresponding period a year ago.

Advertising revenue for the 2009 second quarter decreased 16.3 percent to $7.1 million from $8.5 million in the prior-year period. For the first six months of 2009, advertising revenues were $14.9 million compared to $16.1 million in the prior-year period.

Roger L. Werner, President and Chief Executive Officer said “Our second quarter results reflect the impact of the industry-wide challenging advertising environment, offset in part by strong growth in our distribution revenues combined with our focus on cost-controls. Despite the near-term impact of the national advertising market downturn, we have continued to execute our growth strategy in a disciplined and concerted manner and we have entered our seasonally stronger half of the year in solid position. During the quarter, we took additional steps to further strengthen our programming and bolster our category leadership position across multiple distribution platforms. Given our strong brand and track record in delivering highly targeted audiences to our advertising partners, we remain well positioned to grow the value of our business over the long-term.”

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