NHL Announces Honda As Official Vehicle

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Posted by admin | Posted in Media News, Sports | Posted on 13-10-2008

National Hockey League (NHL) has announced Honda as the official vehicle of the NHL. American Honda Motor, Honda Canada and the National Hockey League have entered a three year agreement. This agreement will include Honda sponsorship of NHL television and Internet coverage along with participation at NHL events in both the U.S. and Canada, such as NHL Face-Off Rocks 2008, NHL Winter Classic and NHL All-Star Weekend. Honda’s agreement with NHL also includes provisions for advertising on NHL.com and during game broadcasts, camera-visible signage during games and events, on-site displays of Honda vehicles at select events, and much more.

“With more than 53 million fans in the United States and Canada, the NHL is a big part of the sports landscape in North America,” said Steve Center, vice president of advertising and public relations for American Honda. “Honda has a long history of supporting sports at all levels worldwide, and working with the NHL will give Honda a great opportunity to become an even bigger part of the hockey experience.”

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