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The U.S. Olympic Committee (USOC) and Comcast Corporation have signed an agreement to launch the first-ever cable television network, U.S. Olympic Network. The channel is expected to be launched in 2010 will be dedicated to the excitement, competition and values connected with the Olympic games.

The Olympic Network (USON) will use television, video on demand and online to bring the viewers about American athletes performances. USON will deliver live coverage of championship competitions, news reports, commentary and interviews.

Video on Demand content will also be available to subscribers to watch their favorite Olympic sports and also Internet customers will be delivered with the Olympic Games online with news, highlights, and event coverage.

Stephanie Streeter, Acting Chief Executive Officer of the USOC said “The U.S. Olympic Network will be a dream come true for fans of the Olympic Games, delivering rich year-round content associated with the world’s greatest sporting competitions, by bringing the stories, competitions and history of the Olympic Movement into American homes year-round, the USOC hopes to not only inspire a new generation of athletes but also to educate young people about the ideals and values of the Olympic movement. And, we believe strongly that the USON can also serve as a template that can be used in other parts of the world to expand access to the Olympic experience. Plus, the USON’s unparalleled year-round exposure of the Olympic brand — already one of the worlds most recognized and respected — will generate compelling opportunities for Olympic sponsors to expand their association with the Olympic Games and the Olympic Movement. At the same time, we believe it will enhance interest in and viewership of Olympic-related coverage on broadcast networks. We are excited to work with all of our partners, and everyone associated with the Olympic Movement, to establish the USON as the foremost full time channel for Olympic-related content.”

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