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AT&T has launched its AT&T U-verse Mobile App giving U-verse subscribers the ability to download and watch popular TV content on their iPhone so they can take their U-verse TV experience with them, wherever they go.

AT&T is the first TV provider to offer an integrated mobile app that allows you to both manage your DVR and download and watch select shows. The app is another example of how AT&T delivers more value to U-verse TV customers with continued service enhancements and innovative apps.

U-verse Mobile replaces the popular Mobile Remote Access for iPhone app and incorporates the ability to browse the U-verse TV program guide, view program descriptions, schedule and manage your DVR recordings, while adding the ability to download available episodes over any Wi-Fi connection, and watch them in full-screen mode on your iPhone from anywhere. U-verse TV customers already enjoy the flexibility of remote DVR management. More than 100,000 U-verse TV customers use the Web and Mobile Remote Access apps every month.

“We’re making it possible for you to watch TV shows on your iPhone at no extra charge. It’s just one more valuable and innovative feature available on U-verse TV,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Our U-verse multi-screen promise is now a reality for millions of U-verse TV customers, with content available on U-verse TV, U-verse Online, and today, U-verse Mobile. No cable provider comes close to matching the cross-platform experience we’re delivering today, and we’ll continue to add unique features that further integrate these screens.”

All U-verse TV customers can download the app to manage their DVR, and the ability to download and watch content is available for customers that subscribe to the U300 package or higher. U-verse customers can upgrade their TV packages at any time at www.att.com/u-verse.

AT&T has announced that it will deliver the 2010 FIFA World Cup coverage live and on demand across the television, online and mobile devices.

AT&T will offer ESPN coverage of 2010 FIFA World Cup games on AT&T U-verse TV, at AT&T U-verse Online and on AT&T mobile phones.

AT&T’s multi-screen delivery of ESPN coverage lets you watch all of the 2010 FIFA World Cup matches and more on the screen of subscribers choice, including:
Mobile

• Live coverage of all 64 matches on AT&T Mobile TV and MobiTV via the ESPN Mobile TV channel and a second channel that will be added to accommodate the airing of overlapping matches. AT&T is the only wireless carrier to offer all 64 matches from ESPN. To subscribe to AT&T Mobile TV or MobiTV, customers can text ATT to 3421. New subscribers to both services receive the first seven days free
• Replays of select matches will be available through AT&T Mobile TV and MobiTV
• Full game analysis, player and team profiles and game highlights via AT&T Mobile Video
• Additionally, with AT&T’s National Goal of the Week program, fans can text GOAL to 22442 to view the best goals of the week and vote for their favorites

AT&T U-verse TV

• An innovative 2010 FIFA World Cup app with ESPN which includes a Multiview that lets you watch up to four ESPN channels at one time and also brings athlete bios, groupings and the latest team standings straight from South Africa to your U-verse TV screen. The Multiview includes ESPN, ESPN2 and ESPN Deportes channels, and additional channels with the ESPN game coverage delivered in Arabic, German, Japanese, Korean and Portuguese — allowing fans to choose Multiview World Cup coverage from six different languages. You can choose which of the channels appears as the main picture with audio. The app is available to every U-verse TV customer at no extra charge on channel 618 and 1618
• On demand content including replays of each match, 2010 FIFA World Cup Draw show, ESPN Press Pass news segments, highlights of all the ESPN matches, video features of athletes and teams competing in South Africa, and historic games from previous World Cup matches
• Complete live coverage available on ESPN (619 and 1619), ESPN2 (620 and 1620), ESPN Deportes (621 and 1621) and your local ABC affiliate

Online

• Complete live coverage available to AT&T High Speed Internet customers that log-in at ESPN3.com
• Access to a daily video featuring previews and analysis of various teams and athletes competing at the 2010 FIFA World Cup at att.net/wc, prior to the tournament. Once the tournament begins, you can access daily videos featuring match previews, match recaps, including games and players to watch

Dan York, president of content, AT&T, said “The 2010 FIFA World Cup from South Africa is one of the most anticipated sporting events in history, and AT&T customers will have more ways to watch all the action on the screens they use most. AT&T customers will have 64 live ESPN games available live on all three screens: the TV, PC and mobile device. We’ll have up to two channels of live matches available on mobile, U-verse TV customers will be able to interact with and follow their favorite teams with our innovative 2010 FIFA World Cup app, and live coverage of all matches and exclusive bonus content is available for AT&T High Speed Internet customers.”

AT&T has announced the launch of its 3G mobile broadband network in Clarksville, Tennessee, September 21, 2009. This 3G broadband network launch will provide access to accelerated data speeds that open the door to a new era of mobile services, devices and feature-rich audio and video content.

AT&T’s 3G mobile broadband network expansion effort will meet the growing demand for advanced wireless data products and services as more and more people’s lives become increasingly mobile and fast-paced.

With 3G mobile broadband network subscribers can surf the Web and download files faster than ever and also experience the very latest interactive mobile applications such as live video sharing and remote home monitoring.

AT&T is also launching 3G mobile broadband network in the Nashville and Memphis metropolitan areas.

Gregg Morton, president of AT&T Tennessee, said: “We continue to make significant private investments to deliver dependable, high speed wireless access in more places across Tennessee for consumers and business customers who need to stay connected – and to help keep Tennessee a leader in technology and innovation.”