Major League Soccer and adidas have extended strategic partnership agreement aiming at elevating soccer in the United States and developing opportunities for young players. This agreement extends adidas’ position as the official athletic sponsor and product supplier for the MLS through 2018. Core to the new agreement is a dedicated focus on youth development and [...]
Cox Communications has announced that it will offer NFL RedZone and more than 500 football games in high-definition. Cox has added NFL Redzone channel as it has renewed its carriage agreement with NFL Network. NFL RedZone, produced by NFL Network, whips around every NFL game on Sunday afternoons delivering touchdowns and the most exciting moments [...]
The inaugural Division I Men’s college basketball doubleheader ‘Battle at Atlantis’ will be held at the famed Atlantis Resort on Paradise Island, Bahamas on Saturday, December 18, 2010. Mississippi State, Virginia Tech, Georgia Tech and Richmond are the four to play ‘Battle at Atlantis.’ Mississippi State will play Virginia Tech and Georgia Tech will play [...]
MSG Varsity has partnered with Cozzi Pictures to present a two-hour documentary providing a unique look into the exciting and intense world of New York City high school football ‘City Gridiron’ on Sunday, August 22nd at 7:00 PM on MSG Varsity, Cablevision’s iO TV Channel 14. City Gridiron chronicles the 2009 season of Brooklyn’s Canarsie [...]
DISH Network has launched ‘SPORT TV AMÉRICAS’ on Channel 609 on Luso Package. SPORT TV AMÉRICAS is a sports channel from Portugal offering variety of Portuguese sports programming including top quality live soccer content such as games from the Portuguese soccer championship, Liga ZON Sagres. SPORT TV AMÉRICAS launched on DISH Network offers complete coverage [...]
The Magazine’s College Football Kickoff issue hits the stands on Friday, August 13. College Football Kickoff issue will reveal “reimagined” front of the book will be housed in two new sections called “Go” and “Play”; the back of the book will be devoted to one sport or theme. ESPN The Magazine’s College Football Kickoff features [...]
Ford Motor Company has launched a new corporate advertising campaign targeting the African American community that centers on the company’s strengths as it relates to quality, technology, the environment and the community. The fully integrated marketing ALL IN campaign provides an opportunity for Ford to tell its turnaround story through the eyes of individuals who [...]
AT&T has launched its AT&T U-verse Mobile App giving U-verse subscribers the ability to download and watch popular TV content on their iPhone so they can take their U-verse TV experience with them, wherever they go. AT&T is the first TV provider to offer an integrated mobile app that allows you to both manage your [...]
Verizon FiOS and Sportskool partners on a campaign to help parents and coaches deal with the challenges of today’s youth athletics. As families prepare for the start of the school year, FiOS TV subscribers now have access to Sportskool’s “Coaches & Parents: It’s More Than A Game” video-on-demand programming, including a Watch to Win sweepstakes [...]
ESPN 3D broadcast eight hours of X Games 16 action from the Los Angeles Coliseum on Thursday, July 29, from 8-11 p.m. ET, and on Saturday, July 31, from 7 p.m.-midnight. Events to be featured include men’s and women’s Super X racing, Moto X Freestyle, Big Air skateboard competition, Rally Car, Super Rally Car and [...]
